Quality Assurance Versus Quality Improvement

We recently sent out a paper to our schools called "Achieving Excellence." The original Achieving Excellence paper was devised five years ago and set out how the authority would go about its review of schools. A key principle of the process was the notion of the authority providing "support and challenge". The new version has moved away from the "support and challenge" to "support and validate" - we reckon that the jobs provides enough of a challenge - in fact to be a professional means that the challenge comes from within!

We believe that the key to school improvement is rigorous self-evaluation. If such a process can be developed then the role of the authority become very clear i.e. the validation of the school's own judgements.

What's been interesting in this process is how people are still locked into certain perspectives - no matter how many times one might try to demonstrate that a new outlook pervades the system.

As I've explored elsewhere the local authority is obliged to develop school review procedures and has to "review the quality of education which the school provides" Standards in Scotland's Scools Act 2000. Many other authorities have gone for a quality assurance procedure, i.e. check the end point. My own philosophy is directly opposed to this point of view , i.e. it's too late to find out that the widgets coming off the line are faulty - we need to move quality control into the hands of the practitioners - move things "upstream" In such a perspective the judgement of the practitioner is vital in the cycle of improvement - the role of the local authority in such a system becomes self-evident - we need to validate internal judgements.

What has been interesting in reading responses to the paper -which suggests such things as Quality Improvement Officer visits to classrooms; discussions with teachers and pupils; attendance at senior management team meetings are seen by some as being "inspectorial". I need to keep reminding myself that people's opinions have been shaped by what they know - their experience. It's going to take some time to convince people that what we are seeking to do is to create new model - a model of partnership - where we trust schools and they trust us. To that end the role of Quality Improvement Officer is identical to the critical friend:

A critical friend is someone who:

  • has ‘a license to help’
  • is external to the situation
  • builds and maintains a relationship of trust
  • brings a breadth and depth of relevant knowledge and experience, to a specific situation which he or she seeks to understand
  • establishes, and adheres to, clear foci and boundaries for the task in hand
  • balances friendship and critique, through personal support and professional challenge
  • motivates and reassures
  • is facilitative rather than directive, operating particularly through asking questions and providing feedback
  • has a well developed understanding of the complexities of change processes;
  • is an advocate for the success of the work
  • is concerned for the outcomes and effectiveness of the work, and its effect on a whole range of people
  • seeks to enable those he or she works with to become more self-sufficient and skilled at self improvement
  • from a transactional analysis viewpoint, seeks to operate with adult-adult relationships
  • can be viewed as an educational connoisseur and critic.

The overall aim of a critical friendship is to support improvement through empowerment, by demonstrating a positive regard for people, and providing an informed critique of processes and practices. Sue Swaffield 2003

It's not surprising that some of the words in the document "achieving excellence" have put the "willies" up some folk, e.g. "moderator", "monitor" - maybe we need to explore new words if "old" words carry such negative connotations from what people have known in the past.

Comments

Achieving Excellenc e

I prefer the idea that is now put forward - there seems little point in the former model - the job is challenging enoung! - if the role of a QIO or HofE is to be one of 'critical friend' then good.
I can also note that the pace of some of the changes is maybe something that is difficult - slow down and take the masses with you don't have them puffing just out of sight round the corner - no-one likes to be left behind with little option to discuss?

Rant

Thanks for this David. This is really very helpful. We are setting out to create something different and the process of shaping that future is going to take dialogue like this. We've got a meeting with headteachers scheduled this week and this is the main agenda item. I'll refer to your post in our discussion.

I think the problem is that quality assurance - as it happens in most educational settings is equated with quality control - so I stick with my assertion. However, if we take your definition (which I understand as being theoretically correct)- then I'm totally behind that point of view and would see that as being our aspiration.

From Management by Results to Quality Leadership?

Sorry this is a long rant, but it's important.

Quality assurance procedures aren't about "checking the end-point"; that's "inspecting in" quality. There's quite a difference.

The inspection approach is what car factories used to do. They tested all components once they were made: those that failed inspection then had to be expensively reworked or discarded. You're right that we need to move "upstream" from there.

QA procedures do move us upstream. They aim to build in quality by controlling key processes so that the product is _very_ unlikely to fail to meet customer requirements. Some samples may be inspected, but there certainly won't be a heap of faulty items awaiting rework. It's this approach that's given us the reliability we take for granted in consumer goods. There, the Six Sigma system aims for less than 4 defects per million opportunities. (See http://en.wikipedia.org/wiki/Six_sigma)

I don't agree, though, that the education authority's role is self-evidently validation. It's that thinking which has made trust a problem. The spoken message is that we want to develop trust. But setting out to "validate internal judgements" sends a strong unspoken message that internal judgement is not trusted. Not only does that lose trust, it also incurs costs.

The root of the problem, in quality terms, is that education is locked in to "management by results" thinking. The current emphasis on a chain of command and a hierarchy of objectives, standards, controls and accountability leads to classic problems:
- Short term thinking (measurable, short-term things like this year's exam results get priority over unmeasurable activities towards long-term goals)
- Misguided focus (numerical goals, e.g. exam attainment, get attention, but without understanding the system's capabilities they're guesswork)
- Internal conflict (keeping clerical costs down in one unit could impact teaching effectiveness elsewhere, as McCrone found)
- Fudging of figures (http://www.timesonline.co.uk/article/0,,630-2008908,00.html)
- Greater fear (the prime motivator in a management by results system!)
- Blindness to customer concerns (because accomplishment is seen as meeting a numerical goal (say Std Grade A-C passes) not providing a service that satisfies customers

Where attention should go is on what Peter Scholte calls quality leadership. W. Edwards Deming, the quality guru behind Japan's post-war quality improvements, agreed with him enough to provide the foreword to his "Team Handbook" book (http://tinyurl.com/nryqa). The principles of that are:
- customer focus (Extreme Learning is taking us in this direction)
- obsession with quality
- recognising the structure in work (using numerical process measures to improve, not just setting numerical goals)
- freedom through control (improving process control frees time for improvements elsewhere)
- unity of purpose
- looking for faults in systems (constant improvement of systems, not blaming individuals for problems)
- teamwork (a common struggle for quality also involving partner organisations)
- continued education and training

Because of current assumptions in education of what quality means, this sounds radical. It's not, but it is the right way to review quality of education - by paying attention to the right things. If QIOs could help, they would be doing exactly what Sue Swaffield advises - improving processes and practices. The nature of this type of change is completely consistent with Exc-el; it is a bottom-up approach.

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